Colette Paris - Rue St. Honere

Colette Paris - Rue St. Honere. As part of the research project on our trip to Paris we went to the taste makers shop of choice Colette (213 RUE SAINT-HONORÉ 75001 PARIS). Whist outside surveying the commings and goings of this uber fashion street I noticed that there seemed to be some excitement over a promotion for a new skating publication being launched in the store. The gathering was was hip, it was current and it was a natural crowd pleaser. But was it educative to the new Paris consumer of the theme (skating) at its hard core best? The answer, to my mind, was no. My experience was that I had travelled the streets for three days looking out for the familiar sounds and sights of skating culture, I searched in the Bastille, Marais, Place de la Concorde and many other others areas and all were devoid of skating culture. Skating had not appeared to revolutionise Paris and yet Colette was showcasing Skating culture as the fulcrum at which Paris youth culture is balanced. I know that real skate culture is discovered underground and I may not have dug deep enough. I am cool with this, but I realise that the adoption of this punk sport is easy for the trendy to usurp.

However it was good to see the amount of attention that a skate event could generate amongst the high fashion crowd of Paris.